

My Objectives
' Listen carefully to make sure YOUR objectives are understood
' Explain the home selling process thoroughly
' Discuss agency representation
' Price your home correctly
' Stage your home for sale
' Implement a proven marketing plan
' Make every effort to sell your home promptly
' Generate and follow-up on leads
' Communicate consistently, so you know what to expect
' Network the entire broker population
' Diligently track the closing process on the sale of your home
Marketing Program
Specific marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the 'For Sale' sign to Internet marketing, I am constantly working to sell your home. My proven marketing plan is designed to expose your home to as many potential purchasers as possible - making them aware of the key selling features and benefits of your home. In order to receive top dollar, you need top exposure. My proven marketing plan provides you with that top exposure. When I see your home and prepare a more complete and thorough market evaluation, I will use my knowledge of recent home sales and your neighborhood to help you price your home correctly. ' Your front door adds to that first impression - be sure it is scrubbed or repainted if necessary. ' Wash windows and clean/dust window coverings. ' If any decorating or painting is needed (especially in the kitchen), do it now! Twenty dollars worth of paint will make a much larger difference in the sales price. ' Bathrooms help sell homes. Make this room sparkle. ' Illumination is like a welcome sign. Replace bulbs and turn on the lights. ' Wash dishes, make beds, put away clothes and straighten up. ' Keep pets out of the way during showings ' many people are allergic. ' Leave the showing to the salesperson. The salesperson knows the buyer's requirements and can best emphasize the features of your home. If possible, leave the house during a showing. ' Don't discuss anything about the sale with a potential customer. Let your agent discuss price, terms, possession and other items concerning the sale. Your agent is qualified to bring negotiations to a favorable conclusion. ' Never apologize for appearance, it either distracts or accentuates the problem. ' Pack away valuables, store extra furniture, knick-knacks, guns and medicines. Look at your home objectively. Pretend you are seeing it for the first time, through a buyer's eyes. Call or email me for recommendations on how to stage the property for presentation to prospective buyers. That is part of my expertise. I will be happy to walk through your home with you and help you 'set the stage.' Remember, my goal is to help you sell your home for the most amount of money, in the shortest period of time, with the least amount of inconvenience to you. We only have one chance to make that good first impression!
This includes:
' Listing your home on the Multiple Listing Service
' Internet exposure across the Web
' E-cards and flyers to potential purchasers
' Installation of a 'For Sale' sign (if you desire)
' A custom property profile flyer
' Installation of a lock box (if you desire)
' InfoTube' and TalkingHouse'
' National relocation exposure
' 'Just Listed' cards sent to neighbors and prospective purchasers
' Telemarketing to neighbors and potential prospects
' Written status reports-weekly by e-mail
' Verbal feedback provided from showings
' Print advertising.
Pricing Your Property
When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers and obtaining top dollar.
Tips For Preparing Your Home For Sale
' Tidy up the grounds, porches and garage. Keep the lawn trimmed and edged. Make sure that your yard is clean. First impressions count!
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Short Sale FAQ
Question: What is a Short Sale?
A short sale occurs when the proceeds of a real estate sale fall short of the balance owed on the property. In a short sale, the mortgage lender agrees to discount a loan balance due to an economic or financial hardship on the part of the owner. This negotiation is all done through communication with a bank's Loss mitigation department.
Question: Can I do a Short Sale myself?
Negotiating a short sale is a long and complex procedure that requires a strong knowledge of the process and should be left up to a professional. In this difficult market, it would be in your best interest to use a competent Realtor to find a buyer and negotiate the sale. Mishandling a file can cost you precious time and put you in danger of foreclosure.
Question: So if I choose to list my property with a Realtor, who pays your commission?
The bank will pay the commission along with all the other usual closing costs. A properly executed short sale should cost you nothing!
Question: I just missed a payment and I know I will miss more...how long does the foreclosure process take and is there time to do a short sale?
Typically, the process begins in the 90-120 days late area and can take an additional 4-6 months after that. Nowadays lenders are very willing to postpone or prolong foreclosure if you have listed the property and have a willing and able buyer. Hiring a knowledgeable Realtor who can handle this for you is extremely important.
Question: If I pay mortgage insurance and default on my loan, why wouldn't that cover the deficiency amount?
The mortgage insurance is not there for your protection, just the mortgage lender.
Question: Do I have to have my home "Approved" by the lender prior to offering it for sale as a short sale?
No. Technically speaking there is no such thing as being "Short Sale Approved." The actual approval only happens with an accepted offer.
Question: Will I still have to pay property taxes if I do a short sale?
Property taxes will always have to be paid as part of any accepted short sale. Whether it's you or the lender depends on their policies and the specific agreement you reach while negotiating the short sale.
Question: I owe more than my home is worth and I can't make the payment. Do I have to somehow qualify for a short sale?
The simple answer is NO. If someone can't make their payment and they are otherwise insolvent, they qualify for a short sale. Note: insolvent simply means their total debts are great than their assets.
Question: Do I have to pay income taxes...I have heard that I will get a 1099. Will the loss the bank takes be treated as a taxable gain to me...the seller...is this true?
It WAS true, now it's not. Consult your Tax Attorney or Qualified CPA. Very recently the tax law was modified and now most people who do a short sale will have no taxes due.
Question: Do I have to miss a payment to do a Short Sale?
No, most lenders will consider a short sale without being in default assuming you can still show hardship and do not have the assets to pay down the mortgage.
Question: I want to do a short sale and have a 2nd mortgage, does this make me ineligible?
No. Both of your lenders will need to be satisfied in some way to complete the short sale. If your first lender will be paid off by the sale, then we just negotiate the terms with the second lender. Most short sales do involve 1st and 2nd lien holders.
Question: How long do bankruptcies and foreclosures stay on a credit report?
Bankruptcies and foreclosures can remain on a credit report for seven to 10 years. This is one of the main benefits of a Short Sale and also a reason why you should not wait to the last minute to do one. The more proactive you are about your situation, the better off your credit will be...
Contact me for more details!
George K Wolfgang
Realtor & Mortgage Consultant
Coral Shores Realty, Inc.
2651 North Hiatus Road
Cooper City, FL 33026
Phone (954) 441-5366
Fax (305) 675-6430